‘By The Dart’ Pinterest Business Directory for Dartmouth.

PinThis list is compiled from public information and is complete at time of publication. If you have a Dartmouth focussed business with a Pinterest account and would like to be included in the next update, please send details to mark@bythedart.co.uk. Thanks

Business Name

Pinterest

Barrington House Dartmouth http://pinterest.com/BarringtonHouse/
By The Dart http://pinterest.com/bythedarttv/
Danielli Boutique http://pinterest.com/danielliboutiqu/
D’art Gallery http://pinterest.com/dartgalleryltd/pins/
Dart Valley Cottages http://pinterest.com/dartvalley/
Dartmouth Photography http://pinterest.com/photodartmouth/
HOME in Dartmouth http://pinterest.com/homeindartmouth/
QuerQuay http://pinterest.com/carolehfletcher/querquay-bolthole/
The Crow’s Nest, Dartmouth http://pinterest.com/crowsnest5/
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‘By The Dart’ Twitter Business Directory for Dartmouth November 2013

Tweet 4This list is compiled from public information and is complete at time of publication. If you have a Dartmouth focussed business with a Twitter account and would like to be included in the next update, please send details to mark@bythedart.co.uk. Thanks

 

Business Name

Twitter Link

Anzac Street Bistro https://twitter.com/AnzacStreetBB
Barrington House Dartmouth https://twitter.com/BHDartmouth
Browns Hotel https://twitter.com/brownsdartmouth
By The Dart https://twitter.com/ByTheDart
Cafe Alf Resco https://twitter.com/cafealfresco
Coast & Country Cottages https://twitter.com/CandCC
Coombe Gallery https://twitter.com/Coombegallery
Danielli Boutique https://twitter.com/danielliboutiq
D’art Gallery https://twitter.com/lovedartgallery
Dart Marina Hotel & Spa https://twitter.com/DartMarina
Dart Valley Cottages https://twitter.com/DartValley
Dartmouth Business Forum https://twitter.com/DartmouthBiz
Dartmouth Castle https://twitter.com/englishheritage
Dartmouth Chandlery https://twitter.com/DmouthChandlery
Dartmouth Food Festival https://twitter.com/dartfoodfest
Dartmouth Golf & Country Club https://twitter.com/dartmouthgolfcc
Dartmouth Holiday Homes https://twitter.com/DartmouthHH
Dartmouth Museum https://twitter.com/DartmouthMuseum
Dartmouth Photography https://twitter.com/photodartmouth
Dartmouth Steam Railway and River Boat Co https://twitter.com/dartmouthRR
Dartmouth TIC https://twitter.com/dartmouthtic
Hillfield Cottages https://twitter.com/HCandCH
HOME in Dartmouth https://twitter.com/homeindartmouth
Love Dartmouth https://twitter.com/LoveDartmouth
Manna from Devon https://twitter.com/mannafromdevon
Monty Halls Great Escapes https://twitter.com/mhgreatescapes
Paignton Zoo https://twitter.com/paigntonzoo
Picnic Cottage Holidays https://twitter.com/@lizziemacarthur
QuerQuay https://www.facebook.com/QuerQuay/app_116943498446376
Ribeye Ltd http://www.ribeye.co.uk/contact.html#.UfD9AEbfd5A.twitter
RockFish Seafood & Chips Restaurant in Dartmouth https://twitter.com/rockfishdevon
Sails Restaurant https://twitter.com/sailsdartmouth
South West Coast Path https://twitter.com/swcoastpath
Stoke Lodge Hotel https://twitter.com/StokeLodgeHotel
The Coastal House https://twitter.com/CoastalHouseUK
The Crow’s Nest, Dartmouth https://twitter.com/CrowsNestDarty
The Flavel Arts Centre https://twitter.com/FlavelArts
The Picnic Boat https://twitter.com/thepicnicboat
The Royal Castle Hotel https://twitter.com/RCHDartmouth1
The Seahorse Restaurant https://twitter.com/seahorsedevon
The Ship Inn Kingswear https://twitter.com/shipinnforecast

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NEW Website for Dartmouth, from ‘By The Dart’

web3 web4 web5 web6 web7

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How to use Hashtags on Facebook and why!

New feature on Facebook should help Dartmouth businesses

hashtagsFacebook has recently introduced a feature that will be familiar to people using other social platforms such as Twitter, Instagram and Pinterest, amongst others: the hashtag or #. It is a clever little device that helps you build or search for lists on any site that promotes its use.

If you prefix any word with a hashtag, it turns that symbol into  a powerful and ‘sticky’ list builder. You can also join words together so that a phrase becomes ‘hashtagged’

So local #DartmouthUK businesses could start including it in posts and status updates on Facebook. Then if anyone clicks on a #DartmouthUK word it will take them to a list of all posts that have included the same. Thereby building a list of local businesses in one place.

Hashtag1

Why not try it out and let us know what you think?

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Dartmouth Business Facebook Directory Sep 2013

This update has 11 new Facebook businesses added for September 2013.

If you would like your business to be included, just add your Facebook page name and ‘url’ to the comments box at the bottom of this list

 

Business Facebook web address (click on the link to view)
Annabelles Kitchen https://www.facebook.com/pages/Annabelles-Kitchen/146653605370951
Anzac Street Bistro https://www.facebook.com/pages/Anzac-Street-Bistro-Dartmouth/334688536533
Barefoot Beachcomber https://www.facebook.com/pages/The-Barefoot-Beachcomber/100180376730634
Barrington House Dartmouth https://www.facebook.com/BarringtonHouseDartmouth
Baxters Gallery https://www.facebook.com/pages/Baxters-Gallery/216282088396395
Bayards Cove Inn https://www.facebook.com/bayardscoveinn
Bellinis Bar https://www.facebook.com/bellinisbar
Britannia Royal Naval College, BRNC https://www.facebook.com/pages/Britannia-Royal-Naval-College/107570442605827
Browns Hotel https://www.facebook.com/BrownsDartmouth
Businesses Investing in Dartmouth BID https://www.facebook.com/DartmouthBID
By The Dart https://www.facebook.com/bythedart
Cafe Alf Resco https://www.facebook.com/CafeAlfRescoDartmouth
Capritia Accommodation Dartmouth https://www.facebook.com/Capritia
Cladda https://www.facebook.com/pages/Cladda-in-Dartmouth/427861767288220
Classic Channel Regatta https://www.facebook.com/ClassicChannelRegatta
Coast & Country Cottages https://www.facebook.com/coastandcountrycottages
Coombe Gallery https://www.facebook.com/pages/Coombe-Gallery/173759282678060
Danielli Boutique https://www.facebook.com/danielliboutique
D’art Gallery https://www.facebook.com/pages/Dart-Gallery/158218727565220
Dart Marina Hotel & Spa https://www.facebook.com/dartmarinahotel
Dart Optical https://www.facebook.com/DartOptical
Dart Valley Cottages https://www.facebook.com/dartvalleycottages
Dartmoor Zoo https://www.facebook.com/DartmoorZoologicalPark
Dartmouth Business Forum https://www.facebook.com/pages/Dartmouth-Business-Forum/300191943387834
Dartmouth Caring https://www.facebook.com/DartmouthCaring
Dartmouth Castle https://www.facebook.com/dartmouthcastle
Dartmouth Chandlery https://www.facebook.com/pages/Dartmouth-Chandlery/105545322826458
Dartmouth Community Bookshop https://www.facebook.com/pages/Dartmouth-Community-Bookshop/122552024520278
Dartmouth Directory https://www.facebook.com/pages/Dartmouth-Directory/147870855303730
Dartmouth Film Society https://www.facebook.com/dartmouthfilmsociety
Dartmouth Fitness https://www.facebook.com/dartmouthfitness
Dartmouth Food Festival https://www.facebook.com/DartmouthFoodFestival
Dartmouth Golf & Country Club https://www.facebook.com/dartmouthgolfcc
Dartmouth Holiday Homes https://www.facebook.com/DartmouthHolidayHomes
Dartmouth Indoor Pool https://www.facebook.com/pages/Dartmouth-Indoor-Pool-thedip/289230561875
Dartmouth Lifeboat https://www.facebook.com/dartrnlilifeboat
Dartmouth Marine https://www.facebook.com/DartmouthMarine
Dartmouth Market and Market Square https://www.facebook.com/pages/Dartmouth-Market-and-Market-Square/137252103029526
Dartmouth Museum https://www.facebook.com/DartmouthMuseum
Dartmouth News https://www.facebook.com/DartmouthNews
Dartmouth Photography https://www.facebook.com/Dartmouthphotography
Dartmouth Regatta https://www.facebook.com/dartmouthregatta
Dartmouth Steam Railway and River Boat Co https://www.facebook.com/dartmouthrailriver
Dartmouth TIC https://www.facebook.com/pages/Discover-Dartmouth/108148999235164
Discover Dartmouth https://www.facebook.com/pages/Discover-Dartmouth/108148999235164
Distinctly Living https://www.facebook.com/distinctlyliving
Donna Lewise Hair Emporium https://www.facebook.com/donnalewise4
Freeborns https://www.facebook.com/freebornsproperty
Gallery Coast https://www.facebook.com/GalleryCoast
Gardentime https://www.facebook.com/gardentimegardencentre
Greenway Ferry https://www.facebook.com/GreenwayFerryUK
HOME in Dartmouth https://www.facebook.com/pages/HOME-in-Dartmouth/201422609910202
I Don’t Think Dartmouth is in Torbay https://www.facebook.com/DartmouthsnotinTorbay
Kaywana Hall https://www.facebook.com/KaywanaHall
Kingswear Post Office and Store https://www.facebook.com/pages/Kingswear-Post-Office-and-Store/224781370913817
Love Dartmouth https://www.facebook.com/welovedartmouth
Love Hart https://www.facebook.com/LovehartDesign
Manna from Devon https://www.facebook.com/mannafromdevon
Mayflower Court Holiday Apartment https://www.facebook.com/MayflowerCourtDartmouth
Mitch Tonks Backs South Devon Crab https://www.facebook.com/southdevoncrab
Monty Halls Great Escapes https://www.facebook.com/MontyHallsGreatEscapes
Nonsuch House https://www.facebook.com/NonsuchHouse
Paignton Zoo https://www.facebook.com/PZOOEP
Paul Barclay https://www.facebook.com/PaulBarclayNauticalVoyages
Picnic Cottage Holidays https://www.facebook.com/PicnicCottageHolidays
QuerQuay https://www.facebook.com/QuerQuay
Ribeye Ltd https://www.facebook.com/pages/Ribeye-Ltd/182932061752992
Richard Blake Estate Agent https://www.facebook.com/richard.blake.7315
River Dartagram  (community page?) https://www.facebook.com/riverdartagram
RockFish Seafood & Chips Restaurant in Dartmouth https://www.facebook.com/pages/RockFish-Seafood-Chips-Restaurant-in-Dartmouth/112313888814275
Sails Restaurant https://www.facebook.com/pages/Sails-Restaurant/213643862003998
Signature of Dartmouth https://www.facebook.com/pages/Signature-of-Dartmouth/244569698888886
Simply Fairfax Brasserie https://www.facebook.com/SimplyFairfaxBrasserie
South West Coast Path https://www.facebook.com/southwestcoastpath
Stoke Lodge Hotel https://www.facebook.com/stokelodgehotel
The Coastal House https://www.facebook.com/TheCoastalHouse
The Cove Dartmouth https://www.facebook.com/pages/The-Cove-Dartmouth/113354855409872
The Crow’s Nest, Dartmouth https://www.facebook.com/crowsnest5a
The Flavel Arts Centre https://www.facebook.com/TheFlavel
The Picnic Boat https://www.facebook.com/pages/The-Picnic-Boat/230975956960072
The Royal Castle Hotel https://www.facebook.com/royalcastlehotel
The Seahorse Restaurant https://www.facebook.com/seahorsedartmouth
The Ship Inn Kingswear https://www.facebook.com/shipinnkingswear
The Sportsmans Arms, Dartmouth https://www.facebook.com/SportsmansArmsDartmouth
The View from the Dartmouth Office https://www.facebook.com/DartmouthView
The Windjammer https://www.facebook.com/thewindjammerinn
Trish Thomas Designer Jewellery https://www.facebook.com/pages/Trish-Thomas-Designer-Jewellery/227820023900567
Twentysix Cafe and Bistro Dartmouth https://www.facebook.com/TwentysixBistroDartmouth
Vintage Velvet Boutique https://www.facebook.com/pages/Vintage-Velvet-Boutique/289995351097976
Violet Browne Artist https://www.facebook.com/pages/Violet-Browne-Artist/495177987169434
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By The Dart Online

Explaining how ‘By The Dart’ is evolving

blogger_256This is the first in a series of posts about the other side of By The Dart, the online part – By The Dart Online (BTDO) You may be reading this online now on our blog ( http://bythedart.wordpress.com  ) or in our magazine. And it is particularly to our magazine readers that this post is written. We want to explain about our online network of sites that some of you might not be aware of.

You see, whilst BTD started life purely as a magazine, it now has a substantial and growing presence online. That presence has just been strengthened considerably by the launch of our new website (www.bythedart.co.uk) Why did we need to launch a new site? Well, to keep abreast of the developments in social marketing and the growth and popularity of social networking.

The media format is transformed. Traditional media, especially newspapers, have changed. The trend now is to be online, digital and bursting with images (the new name for photographs) and video! The advantages are clear. Once online, you can link everything together and share things in a way you simply cannot achieve with traditional media. Having a social network means BTD can reach people at any time between magazine Grt FBpublications and bring up to the minute news and photos of events going on in and around Dartmouth. But more than this it means we have the opportunity to interact with our readers and followers. On Facebook we often get comments and messages from people all over this country and abroad. Something that doesn’t happen with the magazine.

BTDO compliments the magazine perfectly. By showcasing articles and features from the magazine we reach a far wider audience. We like to feel we are marketing Dartmouth positively to a huge number of people. For instance we now have established accounts with Facebook (750+ fans), Twitter (1900+ followers), Pinterest (3,100+ followers), Blog, Instagram, Google+ and YouTube. Interestingly if you multiply the number of fans or followers for all our sites by the average number of followers people have you get an almost unbelievable figure of over 1,000,000 people that we can theoretically reach. Staggering! This is the power of the interweb. The reason why it works so well is actually quite simple. It is based upon the principle of ‘word of mouth’ recommendation. People telling or sharing good things with their friends. We encourage this and make it easy to do.Pin

One of our main aims with BTDO is to build a ‘Dartmouth Hub’ An online presence for Dartmouth which links together all the Dartmouth online businesses into a united network. This network or ‘Hub’ can then be promoted really effectively. So we are starting to work on this project. First by collating all the Facebook and Twitter accounts for Dartmouth based and Dartmouth focussed businesses into a directory. Then we aim to talk to as many local businesses as possible without a strong online presence to help them get started and linked in. We may decide to run short courses on how to set up social marketing platforms and help local companies get the most from their involvement. Or we may be able to help by offering free Facebook and Twitter accounts, subject to certain conditions. Please let us know if you might be interested.Pack 1

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‘By The Dart’ Facebook Directory for Dartmouth Businesses

Welcome to the our new Facebook Directory for Dartmouth Businesses. This is a comprehensive (but not 100% complete, yet) listing in A-Z business name order of the businesses who work in or serve the Dartmouth community.

If your Facebook Business Page is not listed here, please just send us an email to Alan at: depledge@msn.com asking to be included here.

We are trying to build Dartmouth’s business internet presence online by linking all local businesses together. Starting, understandably with the biggest – Facebook.

fb2

 

 Before you start, ensure you are logged into your own Facebook account. Then simply right click on the appropriate link in this table and choose ‘open link in new window’ -

Business Name Facebook Link
Annabelles Kitchen https://www.facebook.com/pages/Annabelles-Kitchen/146653605370951
Anzac Street Bistro https://www.facebook.com/pages/Anzac-Street-Bistro-Dartmouth/334688536533
Barrington House Dartmouth https://www.facebook.com/BarringtonHouseDartmouth
Baxters Gallery https://www.facebook.com/pages/Baxters-Gallery/216282088396395
Bayards Cove Inn https://www.facebook.com/bayardscoveinn
Bellinis Bar https://www.facebook.com/bellinisbar
Britannia Royal Naval College, BRNC https://www.facebook.com/pages/Britannia-Royal-Naval-College/107570442605827
Browns Hotel https://www.facebook.com/BrownsDartmouth
By The Dart https://www.facebook.com/bythedart
Cafe Alf Resco https://www.facebook.com/CafeAlfRescoDartmouth
Cladda https://www.facebook.com/pages/Cladda-in-Dartmouth/427861767288220
Classic Channel Regatta https://www.facebook.com/ClassicChannelRegatta
Coombe Gallery https://www.facebook.com/pages/Coombe-Gallery/173759282678060
Danielli Boutique https://www.facebook.com/danielliboutique
D’art Gallery https://www.facebook.com/pages/Dart-Gallery/158218727565220
Dart Marina Hotel & Spa https://www.facebook.com/dartmarinahotel
Dart Valley Cottages https://www.facebook.com/dartvalleycottages
Dartmoor Zoo https://www.facebook.com/DartmoorZoologicalPark
Dartmouth Business Forum https://www.facebook.com/pages/Dartmouth-Business-Forum/300191943387834
Dartmouth Castle https://www.facebook.com/dartmouthcastle
Dartmouth Chandlery https://www.facebook.com/pages/Dartmouth-Chandlery/105545322826458
Dartmouth Community Bookshop https://www.facebook.com/pages/Dartmouth-Community-Bookshop/122552024520278
Dartmouth Directory https://www.facebook.com/pages/Dartmouth-Directory/147870855303730
Dartmouth Film Society https://www.facebook.com/dartmouthfilmsociety
Dartmouth Food Festival https://www.facebook.com/DartmouthFoodFestival
Dartmouth Golf & Country Club https://www.facebook.com/dartmouthgolfcc
Dartmouth Holiday Homes https://www.facebook.com/DartmouthHolidayHomes
Dartmouth Indoor Pool https://www.facebook.com/pages/Dartmouth-Indoor-Pool-thedip/289230561875
Dartmouth Marine https://www.facebook.com/DartmouthMarine
Dartmouth Market and Market Square https://www.facebook.com/pages/Dartmouth-Market-and-Market-Square/137252103029526
Dartmouth Museum https://www.facebook.com/DartmouthMuseum
Dartmouth News https://www.facebook.com/DartmouthNews
Dartmouth Photography https://www.facebook.com/Dartmouthphotography
Dartmouth Regatta https://www.facebook.com/dartmouthregatta
Dartmouth Steam Railway and River Boat Co https://www.facebook.com/dartmouthrailriver
Dartmouth TIC https://www.facebook.com/pages/Discover-Dartmouth/108148999235164
Discover Dartmouth https://www.facebook.com/pages/Discover-Dartmouth/108148999235164
Distinctly Living https://www.facebook.com/distinctlyliving
Freeborns https://www.facebook.com/freebornsproperty
Gallery Coast https://www.facebook.com/GalleryCoast
Gardentime https://www.facebook.com/gardentimegardencentre
Greenway Ferry https://www.facebook.com/GreenwayFerryUK
HOME in Dartmouth https://www.facebook.com/pages/HOME-in-Dartmouth/201422609910202
I Don’t Think Dartmouth is in Torbay https://www.facebook.com/DartmouthsnotinTorbay
Kaywana Hall https://www.facebook.com/KaywanaHall
Love Dartmouth https://www.facebook.com/welovedartmouth
Love Hart https://www.facebook.com/LovehartDesign
Manna from Devon https://www.facebook.com/mannafromdevon
Mitch Tonks Backs South Devon Crab https://www.facebook.com/southdevoncrab
Monty Halls Great Escapes https://www.facebook.com/MontyHallsGreatEscapes
Paignton Zoo https://www.facebook.com/PZOOEP
Paul Barclay https://www.facebook.com/PaulBarclayNauticalVoyages
Picnic Cottage Holidays https://www.facebook.com/PicnicCottageHolidays
QuerQuay https://www.facebook.com/QuerQuay
Ribeye Ltd https://www.facebook.com/pages/Ribeye-Ltd/182932061752992
Richard Blake Estate Agent https://www.facebook.com/richard.blake.7315
River Dartagram  (community page?) https://www.facebook.com/riverdartagram
RockFish Seafood & Chips Restaurant in Dartmouth https://www.facebook.com/pages/RockFish-Seafood-Chips-Restaurant-in-Dartmouth/112313888814275
Sails Restaurant https://www.facebook.com/pages/Sails-Restaurant/213643862003998
Signature of Dartmouth https://www.facebook.com/pages/Signature-of-Dartmouth/244569698888886
Simply Fairfax Brasserie https://www.facebook.com/SimplyFairfaxBrasserie
South West Coast Path https://www.facebook.com/southwestcoastpath
Stoke Lodge Hotel https://www.facebook.com/stokelodgehotel
The Coastal House https://www.facebook.com/TheCoastalHouse
The Cove Dartmouth https://www.facebook.com/pages/The-Cove-Dartmouth/113354855409872
The Crow’s Nest, Dartmouth https://www.facebook.com/crowsnest5a
The Flavel Arts Centre https://www.facebook.com/TheFlavel
The Picnic Boat https://www.facebook.com/pages/The-Picnic-Boat/230975956960072
The Royal Castle Hotel https://www.facebook.com/royalcastlehotel
The Seahorse Restaurant https://www.facebook.com/seahorsedartmouth
The Ship Inn Kingswear https://www.facebook.com/shipinnkingswear
The Sportsmans Arms, Dartmouth https://www.facebook.com/SportsmansArmsDartmouth
The View from the Dartmouth Office https://www.facebook.com/DartmouthView
The Windjammer https://www.facebook.com/thewindjammerinn
Trish Thomas Designer Jewellery https://www.facebook.com/pages/Trish-Thomas-Designer-Jewellery/227820023900567
Twentysix Cafe and Bistro Dartmouth https://www.facebook.com/TwentysixBistroDartmouth
Vintage Velvet Boutique https://www.facebook.com/pages/Vintage-Velvet-Boutique/289995351097976

Triton Galleries         http://www.facebook.com/TritonGalleriesDevon

Danny the Dartmouth Dolphin https://www.facebook.com/DannyTheDartmouthDolphin

Please let us know if you found this directory useful, leave a comment or email me at alan@depledgemedia.com to be added to the list?

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Social Media Marketing with By The Dart..part 5

Final part of ‘By The Dart’s‘ Post on social media and how it is helping local businesses gain greater exposure across the internet.

Two different platforms to briefly mention today but both are hugely important:

YT6You Tube

  • How do you use YouTube for business?

This is really simple to do. You open a YouTube channel for your business. Brand it and fill in your company profile. Then you load your company videos and start to build followers or ‘subscribers’ as YouTube call fans. You also collect existing YouTube videos that are appropriate or suitable.

Once you have a collection of videos stored on your channel you can do lots of things to promote them including linking to your Facebook Page, Tweeting links to videos, embedding video into your website or Blog posts (see item on Blogging below)

Video is probably the most powerful marketing tool on the internet right now. People are going crazy to watch good videos.  Not only do they provide your business with great content, you can use videos from YouTube on your existing sites, you can also promote your channel just like any other social media site. Build up fans, sorry, ‘subscribers’ and then encourage them to visit your website to book something, buy something or otherwise do business.

Being a Google owned company there are lots of tutorials on how to get the most from your channel and how to make good videos. Over 4 billion hours of video are watched each month on YouTube so this is one busy site!

And here is the good news, By The Dart can help you get set up and sorted with YouTube. We can get videos produced for you, build you a branded business channel and help you get started. We can even run it all on your behalf. All you have to do is ask us!

blogger_256Blogging

  • You can now see how this works

Hopefully if you have read this far you will already know how Blogs work from the customer point of view.

  • How it fits in with t’ others

Blogs provide a great opportunity to enhance the other sites you have. By linking them to Facebook and Twitter you can spread news and articles and updates about your business that cannot be added to your website. It’s like an on-line diary regularly updating your fans with the latest news or advice. These days most companies have a Blog as part of their website or in some cases, instead of a website.

  • Purpose

Working in conjunction with your other on-line sites your Blog will help to grow your audience and build a more informed following. It allows you to express the character of your business and yourself in a unique way. We like to think of your website being the ‘official’ voice of your company whereas your Blog is the more informal side to the business.  It gives you the opportunity to reveal a slightly more relaxed view of what you do and how you do it.

As with all our Blog posts, please leave comments or questions at the end of the post and we will get back to you.

Alternatively get in touch through any of our other social media channels or platforms if you just want to arrange to have a chat about marketing your business - ‘By The Dart’

Contact Alan @ depledge@msn.com; 07920 053580

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By The Dart guide to using Social Media Marketing

Why should my business use Social Media Marketing?

BY THE DART DOT TV 250x250

Having just written a series of posts this month explaining how By The Dart helps local businesses in the Dartmouth area use social media marketing,  I thought it appropriate to add this post as it is both topical and relevant.

As I was writing yesterday afternoon, I was aware of the radio being on in the background. It was Steve Wright’s afternoon programme and what made me stop and take note was a small item he was telling his listeners about. Apparently, the programme now has a You Tube video ‘spot’. This is where they find a funny video on You Tube and ask their listeners to go and watch it. They do this by telling people to firstly find the Radio 2 Facebook page, then to click the ‘Like’ button before using the link on the page to direct them to the funny video of the day. All good stuff.

Now what made me stop and take note was this. At By The Dart we still get local businesses say to us things like; “yes but isn’t Facebook just for youngsters or students…?” or  “we would use Facebook but our customers aren’t really the kind of people to use Facebook thanks..” We also know that loads of local businesses just do not appreciate how important and effective the internet is becoming in respect of the social media side of things. Most people have heard of Facebook or Twitter and YouTube but they don’t understand how it can work for their own business and don’t think it is suitable!

Well one thing I know for sure is that Radio 2 is the most popular radio station in this country. It’s listener demographic surely includes most local businesses. So if they are using social media and trying to build their fans and followers on line it is probably a good idea to copy them, don’t you think?

To find out more about social media marketing and how you may be missing a tick, just get in touch and arrange to have a chat.

Contact Alan – 07920 053580; depledge@msn.com or Tweet us @ByTheDart; or send us a message on Facebook – find us at ‘By The Dart’ (and please don’t forget to Like our page?)

Pack 1

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Social Media Marketing with By The Dart..part 4

Pin

 Pinterest

  • The new kid (or should we say girl ?) on the block

Pinterest started in March 2010 and by December had go 10,000 users. Then it really got going and by December 2012 has now got 25,000,000! Some growth. So it is relatively new but it has broken records to become the fastest growing social media site ever and therefore deserves not only to be looked at, but used.

  • How it works

It is a simple site with wonderful links that are based on images and video. It is a virtual, on-line notice

board. Or rather, a series of notice boards. Once you have an account you create as many boards as you want and devote a different theme to each. You collect images or videos from three main places – your own hard drive, the web or other Pinterest users. When you see something you like you just ‘Pin’ it to your appropriate board. Simple.

This elegant simplicity hides a phenomenally powerful and addictive site. Businesses are pouring into the site on the back of statistics claiming it is the best referrer of web traffic ever! So be pr

epared for some big changes as the user base grows.

  • What to do with itBY THE DART DOT TV 250x250

By The Dart spotted the phenomenon early in 2012 and started using it with clients about halfway through this year. It basically helps promote your business by showing images that reflect your style, show your products, illustrate your companies character or all of these things.

Plus it can drive traffic to your website or Facebook Page or YouTube account. Or wherever you want to send traffic, i.e. customers.

  • Why bother?

Bother, because it works (and is more fun to use than most other sites)

  • How good is it?

It depends on

what business you are in. Some businesses are more suited than others. Worldwide the site is used predominantly by women but for some reason in the UK the majority of users are professional males between 24 – 35. WE think this is because the UK adopted it for business early on.

  • How you can contribute

By The Dart is well established on Pinterest and can help you to do the same. By using our services we can offer a package that will suit any local business, large or small.

  • Example

A local retail outlet asked us to improve the number of fans on their Facebook Page this summer. By creating a new Pinterest account and featuring product images together with lifestyle photos we were able to increase their fan base by more than 40% over a two month period by driving traffic from Pinterest to the company Facebook Page.

Contact us here: Alan – depledge@msn.com; 07920 053580; @bythedart; via comments to this post, below.

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