Final part of ‘By The Dart’s‘ Post on social media and how it is helping local businesses gain greater exposure across the internet.
Two different platforms to briefly mention today but both are hugely important:
- How do you use YouTube for business?
This is really simple to do. You open a YouTube channel for your business. Brand it and fill in your company profile. Then you load your company videos and start to build followers or ‘subscribers’ as YouTube call fans. You also collect existing YouTube videos that are appropriate or suitable.
Once you have a collection of videos stored on your channel you can do lots of things to promote them including linking to your Facebook Page, Tweeting links to videos, embedding video into your website or Blog posts (see item on Blogging below)
Video is probably the most powerful marketing tool on the internet right now. People are going crazy to watch good videos. Not only do they provide your business with great content, you can use videos from YouTube on your existing sites, you can also promote your channel just like any other social media site. Build up fans, sorry, ‘subscribers’ and then encourage them to visit your website to book something, buy something or otherwise do business.
Being a Google owned company there are lots of tutorials on how to get the most from your channel and how to make good videos. Over 4 billion hours of video are watched each month on YouTube so this is one busy site!
And here is the good news, By The Dart can help you get set up and sorted with YouTube. We can get videos produced for you, build you a branded business channel and help you get started. We can even run it all on your behalf. All you have to do is ask us!
- You can now see how this works
Hopefully if you have read this far you will already know how Blogs work from the customer point of view.
- How it fits in with t’ others
Blogs provide a great opportunity to enhance the other sites you have. By linking them to Facebook and Twitter you can spread news and articles and updates about your business that cannot be added to your website. It’s like an on-line diary regularly updating your fans with the latest news or advice. These days most companies have a Blog as part of their website or in some cases, instead of a website.
Working in conjunction with your other on-line sites your Blog will help to grow your audience and build a more informed following. It allows you to express the character of your business and yourself in a unique way. We like to think of your website being the ‘official’ voice of your company whereas your Blog is the more informal side to the business. It gives you the opportunity to reveal a slightly more relaxed view of what you do and how you do it.
As with all our Blog posts, please leave comments or questions at the end of the post and we will get back to you.
Alternatively get in touch through any of our other social media channels or platforms if you just want to arrange to have a chat about marketing your business – ‘By The Dart’
Contact Alan @ firstname.lastname@example.org; 07920 053580