- How it works
Twitter works a bit like telegrams used to, except that often everyone gets to see the content! You open an account and then can start sending messages to the world providing they only contain 140 characters. This encourages abbreviation, slang and outrageous tweaks to our language. You can also include links to pictures, video, blogs, websites and almost anything that is digital and on-line. This makes it very powerful at driving traffic. It is fast, immediate and messages although primarily aimed at the people who actively follow you, can easily go viral and spread across the globe. This was demonstrated this year when civil strife occurred in the middle east and news of it reached the rest of the world almost instantly, mainly fuelled by tweets and FB posts
- How BTD uses it
By The Dart uses Twitter to tell its followers when a new issue is published, when something interesting has or is going to happen in Dartmouth and to inform people about what our advertisers are up to and give them easy links to follow to the relevant website or article, picture or video.
It is another example of increasing our on-line presence. With over 1400 followers, we can get a message across to a huge number of people very effectively. If our ‘tweet’ is interesting or informative then most of these 1400 people have the opportunity to pass it on by ‘re-tweeting’ or copying the message to their followers. So for example, the average Tweeter has 126 followers. If all of our followers forwarded our message it could reach 1400 x 126 = 176,400+ people. And of course some of these could send it on again. During President Obama’s inauguration in January, more than 300 tweets per second were being added to the message queue! Powerful stuff. Using Twitter also means that By The Dart can be found on the web by new followers that little bit more easily. It increases our web ‘footprint’ and makes it even easier for search engines to track us down.
- What our advertisers get from it
Mentions and promotion of specific events or products. It gives them the ability to send out instant messages but perhaps more importantly it provides a means of opening a conversation with other users. Thus building a ‘social network’ that then works by word of mouth to circulate your message. This way you can reach people you have never met or would never be likely to meet, as if by magic!
- What they could get from it
There is a lot more potential to push great content from subscribers and drive traffic back to their site of choice. By joining By The Dart’s network, any message an advertiser tweets will be shown on our Twitter account and be visible to all of our existing followers as well as their own. Of course if any of our advertisers want help to set up and grow a Twitter account then we can help. Why not get in touch and arrange to have a chat about what Twitter can do for you?
Contact us here: Alan – firstname.lastname@example.org; 07920 053580; @bythedart; via comments to this post, below.